On 9 March Fritz Hinterberger presented results from our project meetPASS at the 15th International Media Forum on the Protection of Nature, which brought together 100 journalists from forty countries and fifteen international experts on the environment and sustainability in the Tuscan town of San Miniato. Organised by the NGO Greenaccord, this year’s forum – under the patronage of UNESCO, the Italian Ministries for the Environment and of Foreign Affairs, local governments and many more institutions – aimed to foster exchange between the participants around the theme of “Earth’s breathing: the forests”.